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Roslindale Village: a Place Where We Come Together to Eat, Shop, Live, and Play

By creating spaces filled with a sense of community and cheer, RVMS also creates essential economic drivers for Roslindale Village. These spaces include events like the Holiday Market on Birch Street and Annual Tree Lighting in Adams Park, and a world-renowned brewery pop-up in a long-vacant building: the Trillium Garden at the Substation. These projects, events, and programs all serve to support our local economy, especially during the cold winter months when our district’s business sales are the slowest.

“Foot traffic at my store has increased by 150% since the Trillium Garden at the Substation opened.”– Bryan Reeves, owner of Craft Beer Cellar Rozzie.

“This year’s Small Business Saturday and Tree Lighting event was better than ever – my sales increased by 20% compared to last year’s. Actually, I think it was the 2nd best day my store has ever had in sales.” – Elizabeth Swanson, Birch St. House & Garden

“Gratitude to Roslindale Village Main Street who worked their butts off to make this Holiday Market a huge success. It is this sort of event that reminds me of what a fine, unique, community Rozzie really is.” – Joanne Rossman, Purveyor of the Unnecessary & Irresistible

Many people talk about the long winter months and how isolating they can be—especially in contrast to the vibrant summer farmers market season. Right now, RVMS is working hard to bring you the Winter Farmers Market, which begins on Saturday, January 6th (10:00am-2:00pm) at the Sons of Italy Hall, and will run every Saturday through March. Extending the farmers market season on one side of the Square and hosting an indoor beer garden on the other side of Adams Park will give the Rozzie community an opportunity for the kind of connection they enjoy and would like to see more of in the neighborhood. The benefit is not just to those that attend the market or the beer garden, but also to the local businesses that rely on steady foot traffic and a vibrant commercial district.

Before the end of the year, we ask that you contribute to RVMS. Share in the warmth of the season of generosity – know that your contribution goes directly into the future of our business district and that RVMS works to make your vision for Roslindale a reality. When people come together: that is the magic of the Main Street program — and we cannot do it without you.


Alia Hamada Forrest

RVMS Executive Director