Business Interview During COVID-19 Pandemic: Joanne Rossman
Written interviews and Facebook Live interviews with local business owners have been organized and written by members of the RVMS Marketing Committee. We will continue to share these interviews frequently as part of a series to share how best to support local businesses in Roslindale during this challenging time.
The coronavirus pandemic has forced many Roslindale business owners to close their brick-and-mortar spaces, including Joanne Rossman, the owner of her eponymous store on Birch Street. The gift store has been a 20-year labor of love for Rossman who now has to find a new way to do business in the community.
“I need people to understand that although we are closed, it doesn’t mean we are not doing any business,” Rossman said. “I don’t want people to forget that we exist. When no one comes into the door, they think we are no longer here.”
Rossman says that the best way to support her business is to buy gift certificates in any denomination either on her website at joannerossman.com or call her at 617-680-8020. Customers can also buy products directly on her website, where Rossman is adding more items in the next few days, including candles and incense. Orders will be mailed as soon as they are made. She is very active on Instagram, where she says many of her followers go to for some much-needed relief during these uncertain times.
She recently ordered 15 copies of the book Fup by Jim Dodge, an escapist read Rossman will also sell on her website for $9.95 for as she says,” if you are looking for just a laugh.” Customers have also ordered greeting cards, which Rossman is mailing out.
Weeks ago, Rossman ordered giftable items she knew her customers would want for upcoming occasions like Mother’s Day, graduations, and weddings. However, because of her store’s physical closure, these items will have to sit until they are sold, as she can’t return certain items to the wholesalers she works with. She has also concentrated on making her own products. She has made padded silk hangers, cosmetic bags, and slippers that are perfect Mother’s Day gifts. Customers can contact her about any of these products.
“I am happy to be a personal shopper for your needs,” she said.
More information: joannerossman.com or call her 617-680-8020