The Main Street Four Point Approach

The Main Streets Four Point Approach approach aims to establish consensus and cooperation by building partnerships among the various groups that have a stake in a commercial district. By getting everyone working toward the same goal, the Main Streets program can provide effective, ongoing management and advocacy for a neighborhood commercial district. Through volunteer recruitment and collaboration with partners representing a broad cross-section of the community, the Main Streets program can incorporate a wide range of perspectives into its efforts. A governing Board of Directors and standing committees make up the fundamental organizational structure of volunteer-driven revitalization programs. Volunteers are coordinated and supported by a paid program director. This structure not only divides the workload and clearly delineates responsibilities, but also builds consensus and cooperation among the various stakeholders.

In addition to its Board of Directors, Roslindale Village Main Street has four standing committees which meet monthly to undertake the wide range of revitalization activities in Roslindale Village. Each volunteer committee is made up of at least one board member, who serves as a committee chair and works to align the committee’s efforts with RVMS’s overall mission and strategic plan.

To join any of our Committees, you'll first need to attend one of our Volunteer Orientations.

Design Committee

Co-Chairs: Hilary Sullivan & Nicole Ezell

Design means getting Roslindale Village into top physical shape and creating a safe, inviting environment for shoppers, workers, and visitors. It takes advantage of the visual opportunities inherent in the commercial district by directing attention to all of its physical elements: public and private buildings, storefronts, signs, public spaces, parking areas, street furniture, public art, landscaping, merchandising, window displays, and promotional materials. An appealing atmosphere, created through attention to all of these visual elements, conveys a positive message about the commercial district and what it has to offer. Design activities also include instilling good maintenance practices in the commercial district, enhancing the district’s physical appearance through the rehabilitation of historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design quality, and long-term planning.

To join the RVMS Design Committee, email the Program Manager and they will put you in touch with the chair of this Committee.

Economic Development Committee

Co-Chairs: Andrea Miller & Mike Peluse

Economic development strengthens our community’s existing economic assets while diversifying its economic base. This is accomplished by retaining and expanding successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district. The goal is to build a commercial district that responds to the needs of today’s consumers.

Marketing Committee

Co-Chairs: Vincent Fieg & Talia Whyte

Marketing takes many forms, but the goal is to create a positive image that will rekindle community pride and improve consumer and investor confidence in the commercial district. Advertising, retail promotions, special events, and marketing campaigns help sell the image and promise of Roslindale Village to the community and surrounding region. Promotions Marketing efforts communicate the commercial district’s unique characteristics, business establishments, and activities to shoppers, investors, potential business and property owners, and visitors.

Farmers Market Committee

Co-Chairs: KT Merseles & Laura Charles

Volunteers make the Roslindale Village Main Street Farmers Market as successful as it is. Whether you’re new to the area or a hardened market veteran, we welcome your help! Joining the Farmers Market Committee is a great opportunity for people who care about sustainability, the local economy, and uniting a community around access to local food to pitch in. We’re looking for folks to help us welcome shoppers, set up and close down, manage our table, support vendors, and assist with special events.

Roslintrail Committee

Co-Chairs: Erin Doherty & Jen Lawrence

Roslintrail is a new committee that was developed as part of RVMS’s 5-year Strategic Plan focused on highlighting the pathways and gateways to the Square. Committee goals include promoting active transportation, and  implementing improved wayfinding & placemaking projects.