St. Paddy’s Day in Rozzie

St. Paddy’s Day in Rozzie

These are just some of the St. Patrick’s Day specials you can find throughout Roslindale. Follow us on Facebook and Instagram for more up-to-date information about specials, events, and promotions around Roslindale Village.

Tony’s Market has corned beef, grey and red. While supplies last, you can get free cabbage with your order. Call ahead!

The Boston Cheese Cellar is celebrating St. Patrick’s Day with three wonderful Irish cheese specials: Gortnomona Goat Brie, Shepard’s Store, and Cashel Blue.  

Birch St. House & Garden: spend $20 or more on St. Patrick’s Day, and you’ll receive a free lucky charm. There are also cute shamrock earrings and sparkly green snow globes. Bonus: Easter Basket Fillers galore can be found here as well as seeds for your blossoming garden.

Napper Tandy’s will feature a special St. Paddy’s Day menu, featuring Shepherd’s Pie! 

Both Diane’s Bakery and Fornax Bread Co. have Irish bread and St. Patrick’s Day-themed treats.

Rozzie & Me: Kristie Helms

Rozzie & Me: Kristie Helms

The Rozzie & Me blog series is guest-written by RVMS Marketing Committee Volunteer Kelly Ransom. Kelly will be interviewing residents, business-owners, and folks from all walks-of-life who make Roslindale a special place to live and work. 

Did you know that some folks in Roslindale participate in a Facebook group called ‘Keep Roslindale Quirky?‘ Quirky is a group created by Kristie Helms, a long-time Rozzident and social media guru. Today, I am chatting with Kristie about why she chose the word ‘quirky,’ her dream of giving Roslindale a voice, and why the Roslindale Day Parade is her favorite annual event.

Kelly: Where are you from originally and where do you live now?
Kristie: I am originally from a town called Possum Trot in Kentucky. The population is like ten people [laughs]. The closest city to us is Nashville. It is in the middle of nowhere, and there are a lot of chemical plants and tobacco farms. The chemical plants in my hometown have really tall smokestacks and at night they are covered in white lights. I used to drive around at night blasting Run DMC and pretend I was in the city. I had to get out of there. I moved to New York, and I lived there for six years. I loved it. Then, I fell in love with a woman who lived in Roslindale.

KR: Wait. Did you fall in love in Roslindale?
KH: Actually, yeah, we did! Now, she is my wife, and we have been together for 17 years. She had a house on Florian Street, which is near Hyde Park Avenue and I moved in there. We met online before meeting people online was a thing. We started flirting online, and she came down to New York and then that was it. Six months later I was in Roslindale.

KR: Tell me about your Facebook group, Keep Roslindale Quirky.
KH: Quirky started two or three years ago. It was originally started as a way to support the Pet Cabaret during their adjustment to having another pet store moving into town closeby. I wanted to make it broad enough to cover lots of things about Roslindale. One of the things I have noticed about Roslindale is that it’s such an involved community. Everyone has such a great neighborhood and community voice, but there was never one place that brought all of Roslindale together. Roslindale is divided by multiple city councilors, multiple state senators, multiple wards, and multiple state representatives. It’s always been hard to give all of Roslindale a voice and that was really what I wanted to do.

KR: How many members are there?
KH: Right now, there are 4,200 members. It absolutely blows my mind. You know how neighbors will talk to each other over the fence? Quirky has become like that experience — but online. I treasure it. That was one of my intentions.

KR: Why did you choose the word “quirky?”
KH: I very intentionally chose the word quirky. I wanted a positive word that could mean a lot of things to a lot of different people. Everyone has their own definition of the word quirky. It’s a very positive word. I, personally, feel that what makes Roslindale so awesome is that it is quirky.

I wanted to keep the ethos of the Roslindale Day Parade. The Roslindale Day Parade is my favorite event ever. It is the quirkiest event I have ever been to in my entire life. It’s lesbian moms marching next to Haitian step dancers marching next to pro-life parents and no one cares because it’s just how Roslindale is. That’s what Keep Roslindale Quirky is. I started the group to give people a space to keep that spirit going all year long. I love that people are a part of it because they want to know their neighbors — but at the same time they don’t care what your lifestyle is.

KR: Do you have any favorite stories about Quirky?
KH: I love how people are just people on Quirky. I remember, one day, an elderly woman posted that she was having a hard time putting her SIM card into her phone. One of the members, Abner, saw the post and just went to her house and put it in for her. It touches my heart that these little neighborly things happen on Quirky that might not happen without the group. A lot of people think of the group as a place to talk about all the huge things happen in the neighborhood, but it’s really about all these small interactions between neighbors.

KR: What other ways have you been involved in the community?
KH: I have always been involved in community organizations. When I first moved to Roslindale, one of my first jobs was with Rogerson Communities which is headquartered in Roslindale. Rogerson is really great because they provide low and middle-income housing for elderly people all over Boston. One of their locations is in the old Roslindale High School. They take abandoned properties, usually schools, and turn it into housing which is so amazing. They have properties in Chinatown, Beacon Hill, JP, and all over Boston. They have a wonderful ethos about giving back to the community. When I started there, it was the first year of Roslindale Open Studios. They have a huge gorgeous auditorium in the old Roslindale High. They open it up to community groups all the time, so I suggested that we open it up to Roslindale Open Studios. I was really involved in that for the first two or three years, and they still host an open studio every year.

KR: What is one of your favorite things about living in Roslindale?
KH: I love Roslindale Square so much. I feel like, as someone who grew up in a really small town with a courthouse square, it feels like a small town to me. It is a great center where people can come together, and it’s easily accessible by walking from almost every corner of Roslindale.

KR: Do you have a favorite Roslindale memory?
KH: One of my favorite memories is one of the first Open Studios. It was so tiny. We had no idea if it was going to work or not because we had never done anything like that before. People came out for it. It was amazing to see all the artists work from around here. I had no idea that this neighborhood had so many artists in it. 

I have to say another favorite memory that I have is, right after the last presidential election, Quirky had a get-together. Thirty people came to my house and it was an incredible moment. It wasn’t political at all. People just wanted to meet their neighbors. We had all felt so divided after that last election that a lot of people were like, ‘I live in a neighborhood, and I want to know my community.’ I loved that.

KR: What would you like to see happen in Roslindale or with Keep Roslindale Quirky in the future?
KH: My ultimate goal is for Roslindale to have a real solid voice with elected officials. My dream of dreams with Quirky is to make it into a space that really gives Roslindale a voice, and I think it has started doing that by promoting things like WalkUp Roslindale, the RVMS Farmers Market, and other community activities that bring everyone together. I would like to take it one step further and start to host regular town halls where our local elected officials can come and hear what the people of Roslindale have to say because we don’t have a space for that right now. We are so divided with wards and community groups which is great, but we don’t have anything that’s just one Roslindale. Jamaica Plain does it a lot, but they have the advantage of one city councilor and one state rep. I really think Roslindale needs to have that voice because we have so many people who care and so many people who bring vibrancy to the City. I just really want to give that a more powerful voice.

Rozzie & Me: Seymore Green

Rozzie & Me: Seymore Green

The Rozzie & Me blog series is guest-written by RVMS Marketing Committee Volunteer Kelly Ransom. Kelly will be interviewing residents, business-owners, and folks from all walks-of-life who make Roslindale a special place to live and work. 

Did you know you can get a custom-made t-shirt right in Roslindale? Seymore Green has been in business for ten years at 35 Poplar Street and can provide you with all your custom t-shirt printing needs. Today, we are talking with the owner and namesake of the store, Seymore Green, about how being a small business owner is in his DNA and why he chose to open his store in Roslindale.

Kelly: Where are you from originally and where do you live now?
Seymore: Originally, I am from the Brigham Circle area of Mission Park. Now, I live in Hyde Park. My business has been in Roslindale for ten years.

K: Tell me about your store, Seymore Green.
S: I started in 2005. I started off selling cellphones and putting ringtones on people’s phones before you could download ringtones. It was a big business. It was before smartphones. It was a good time for cell phones back then. After that, I learned how to make custom t-shirts to keep the business going because the cell phone game died. I had to change my game plan. 

K: Why did you decide to start your own business?
S: It took me 37 years, but I realized that I am not capable of working for someone else. My mother helped me get my first job at Brigham and Woman when I was 16. About six months in, my mother asked the boss how I was doing, and the boss replied, ‘He walks around like he owns the place.’ It was a good and bad thing. It motivated me, but it also made me wonder why I was working for someone else. I hate those experiences where the employees are so scared of their boss that they bite their tongues. I’ve never wanted that experience in my life so that is how I knew I wasn’t going to be able to work for someone else.

My whole life I have been studying business. I have a great understanding of buy, sell, supply and demand. I went to school for business. I think business has always been in my soul. I think the only way that you can be self-sufficient is to start your own business. It was just in my DNA.

K: How did you come about designing custom t-shirts?
S: I wanted to be more creative. I didn’t want to create shirts and then outsource them. I like to do everything myself. I am very hands-on and it is more rewarding to me to do things myself.

K: What made you decide to open your business in Roslindale?
S: Back in 1998, I used to frequent the space where my store is now. It was called ‘Sight and Sound.’ I used to go there and buy records, posters, and practical joke toys. I was a fan of the store for many years. Lo and behold now it is mine with a different sight and a new sound.

K: What kinds of goods and services have you been providing lately?
S: As far as t-shirts go, I provide a lot of custom made t-shirts for the community. I make a lot of rest in peace t-shirts for people who want to memorialize their loved ones who have passed. I specialize in that. People can get t-shirts, buttons, and they can get one shirt or one hundred shirts. People come in with their own designs for shirts for their family reunions, sports teams, and companies. It is a variety of occasions but whatever the need is, I can make a shirt for it.

K: Have you noticed with the laws changing that you have been more lucrative in the smoke shop side of things?
S: I’ve definitely been more lucrative. People feel safer now and they don’t feel embarrassed to go into a smoke shop anymore. In time, I think it will become just as common as going into a liquor store.

K: Do you have plans in the future to evolve the smoke shop concept even more?
S: I would like to be able to deliver to people who don’t like to leave the house or can’t because they are sick. I would also like to educate people on how to start their own business. I feel like I could impart good ideas and knowledge to aspiring entrepreneurs because I have 13 years in the business.

K: Have you noticed if most of your customers are residents of Roslindale or do they seem to be from all over Boston?
S: I think they are from all over Boston but especially the surrounding towns like Hyde Park, West Roxbury, and JP.

K: Besides your store, do you have a favorite place in Roslindale?
S: 753 South has a great atmosphere and the food is even better.

K: Do you have a favorite annual Roslindale event?
S: I like the Roslindale Day Parade and I like the Farmers Market. The Farmers Market brings a lot of different people to the community. I think Roslindale is the best of both worlds between Boston and Cambridge. I love living near and working in Roslindale.

K: What would you like to see happen in Roslindale in the future?
S: I would like to see more camaraderie between the businesses. I think it would be nice to have a program where if you went into one business you are offered a discount at another business — like a partnership. Maybe you could go into a restaurant, but be able to hear and learn more about Seymore Green or the local bank or something like that.

Visit Seymore Green and meet the man himself:

Seymore Green
35 Poplar Street
Roslindale, MA 02131

Business Profile: Fornax Bread Company

Fornax Bread Company Business Profile


Looking at the extensive menu of over fifty breads, pastries, and soups and sandwiches, it’s hard to imagine that Fornax Bread Company started with just five items over twenty years ago. “The sourdough boule is our signature and what we opened with,” said co-owner Chris Fallon. “At that time, there was no wall between the front of house and the kitchen, so we’d be working at the prep table, and when people came in, we’d stop to wait on them. They’d ask for other pastries, coffee, and this and that, so we started to expand.”

Chris opened Fornax in 1997 with his brother Gregg, and now owns the bakery with his wife, Kimberly. “When Fornax opened, I still worked downtown on weekdays, so Chris would set out a can in front and people would pay for bread, coffee, and scones and he’d bake,” she said.

Kimberly, whose background is in landscape architecture, joined the team full-time and helped expand the pastry program. “We’d start with twelve English muffins and ask, ‘will these sell?’” Kimberly explained. Kimberly enjoys the creativity of baking. “I used to just make cakes for fun, but people kept calling and there was nowhere else to go for a custom cake, so we filled a gap. It  was a sign of a changing Roslindale when foot traffic increased, that we can sell this variety of items.”

Chris has a long history in the restaurant industry. “I worked in restaurants in high school and college and just loved it. After graduation, I went back to working in restaurants.” He and Kimberly moved to Denver, where he was a chef at a local restaurant. When their baker left to open his own bakery, Chris went with him. “Baking was something I didn’t know much about, so I worked as his apprentice, with the goal of learning as much as I could and then moving back to Massachusetts, since both Kimberly and I are from here.”

Going from apprentice to opening his own bakery was harder than he thought. “When you run kitchens, you know management, mixing, and how to bake, so that’s not a big leap, but the hours are a lot,” said Chris.

They ended up in Roslindale Village, which was very different at the time. “When we were looking for a place to live, Roslindale was affordable, wonderful, close to the Arboretum (we’re dog owners), and close to public transportation. But twenty years ago, there were a lot of grated storefronts,” said Chris. “The neighborhood had good bones,” interjected Kimberly. “I like that it’s a square, instead of one long street, and there are a lot of cool places.”

Chris and Kimberly have been a fixture in Roslindale Village ever since. “It is satisfying to walk to work and feel like a part of the community,” says Kimberly. “I like knowing I’m baking for my neighbors.” For Chris, satisfaction “comes from my family. We work together, and it is rewarding, physical work.” Their high school-aged daughter Phoebe is often at the bakery and runs their booth at the RVMS Summer Farmers Market. On this particular day, she stopped by after school to chat with her parents, occasionally jumping up to refill their water bottles or help package an order.

“I have memories of being at the bakery as a kid. There are pictures of me sleeping in a banana box in one photo and on a sack of flour at age five in another,” said Phoebe. Growing up in the family business “is definitely cool. I get to meet a lot of people, see a lot of different things. I’ve learned about good work ethic and money management.” The staff at Fornax has been “a second family; I’ve known Brenno [baker at Fornax] since I was three.”

Chris takes pride in the fact that their staff, like Brenno, whose worked at Fornax for twelve years, sticks around. “The kitchen environment is like no other – the energy level, the characters – they might not fit in anywhere else, myself included,” said Chris. “We treat our staff well, and the people who stay, they’re like family.”

Sara, who has worked out front for two years, agrees. “I like the people, and the nice little community we have. People really know each other in Roslindale and we also have a lot of regulars.”

Fornax’s long-term relationships also extend to their suppliers and network of wholesale customers. “We’ve been with our egg and fruit suppliers for nineteen years, and supplying to some of our restaurants for the same amount of time,” said Chris. You can find Fornax bread at nineteen restaurants around Boston, including local places like Sophia’s Grotto and Redd’s in Rozzie.

Asked about the challenges of running a small business, Chris mentions staffing. “If there’s an issue, it falls to us.” For Kimberly, it’s “keeping things fresh after twenty years. Projects like the “parklet” in the summer help. It’s good to have RVMS in the community. They help keep Roslindale moving forward. RVMS events add energy to the neighborhood.”

“When you run a small business, you find out you’re good at a lot of things, but other things not so much, like marketing,” said Kim. Fornax might not be super active on social media, but “the smell of fresh bread is good PR.”

“The food is amazing, I love the sandwiches,” said Kaye, a regular customer. “Fornax is a great place; it has a lot of character and the staff is always friendly.”

Everything from the signature sourdough boule (which some customers refer to as the “Fornax bread”) to the soups and pop tart dough is homemade. “It’s nice to walk into a place and know it is all made there, and that everything is fresh that day,” said Chris. “Here you’ll get a good product, good service, good value. It’s real food.”

Visit Fornax Bread Company

Monday – Friday 7:00 am – 7:00 pm

Saturday – Sunday 8:00 am – 6:00 pm

27 Corinth Street

Roslindale, MA


A Farewell to the Woman Behind the Scenes: Kelsie Evans

It is with mixed feelings that we announce that at the end of next week, RVMS will be saying farewell to Kelsie Evans, our hard-working and talented Program Manager. Kelsie has done so much for RVMS this past year, and we are so excited for her new adventure with a new position in marketing and content development with a local real estate agent. Because of Kelsie, we’ve been able to promote our business district in a way that we’ve never been able to before — with creative business profiles, an enhanced Holiday Market, a beautiful updated e-newsletter, well-written content, and so much more. In the office, we will miss her love for Haribo Gummies and surprise Exodus bagel dozens as well as our beer and ice cream adventures. A big heartfelt thank you to Kelsie — we wish her so much #ROSlove and are happy that she continues to live in the neighborhood! 

This also means we are hiring for a new Program Manager. This is a dynamic role managing community events and marketing for our small non-profit neighborhood team. You can apply here.


Business Profile: Roslindale Fish Market

Roslindale Fish Market Business Profile

This is part three of a five-part series of photos and profiles of businesses in Roslindale Village. RVMS photographer, Bruce Spero, and RVMS Program Manager, Kelsie Evans, are visiting five businesses around the Village to capture some of what goes on behind the scenes. View more photos here.

“Good quality, pricing, and service” – that’s what Hope Bregianos, co-owner of the Roslindale Fish Market, promises you’ll find when you walk into her shop.

Hope and her husband Peter have owned the Roslindale Fish Market for almost 30 years, and Hope’s father owned it eight years before that. “We sort of lucked into it,” said Hope. After getting married, Hope and Peter opened a restaurant (Pisces Seafood in Chelsea), but sold it following the birth of their first child, Georgia, to take other jobs within the restaurant industry and focus on being parents. When Hope’s father couldn’t run the store anymore due to illness, they took over the family business.

Peter visits the fish pier in Boston at 6:00 am every morning to select seafood and then on to the produce market, only buying what looks fresh that day. “For example, today I wanted spinach but it wasn’t there, and I’d rather run out and wait for fresh fruits and vegetables,” Peter said. “You have to be picky and choose on a daily basis.” When buying fresh fish, Peter looks for “shininess of the eyes, firmness, and trust in my suppliers.” Peter works to build long-term relationships with his suppliers, but says, “I still have to check the product.”

Peter walks us through their selection, which includes about a dozen varieties of seafood, from salmon filets to Mediterranean sea bass to scallops and salt cod. “We don’t carry a huge selection. We focus on what our customers like and keep it fresh.” Peter keeps an eye out for specialty items he knows his customers enjoy. On this particular day, he was weighing out and packaging several pounds of calamari for a certain customer that always buys and freezes a large amount when he sees it in the shop.

“The seafood is unbelievable, prices are great, the feta is amazing – you can’t get better olives anywhere else,” said Michael, a regular customer who shops at the Fish Market once a week.  

Hope and Peter migrated to the United States from Greece as young children with their parents in the late 1960’s/early 1970’s. “Everybody moved for a better life, better opportunity,” said Hope. Peter’s family is from Tripoli and Hope’s is from Katerini.

They carry a huge variety of feta cheese, including several imported from Greece. One type, which is firm and sharp, is stored in a wooden barrel for flavor. The French imported sheep feta is also popular because it is not as salty and is more mild. “If a new customer comes in and isn’t sure what they like, we tell them to start with the French feta and then try the rest.” Peter recommends the domestic cow feta for salads and spinach pies.

You can also find a variety of olives from Greece, including three types of Kalamata, and large purple olives from Chile. Hope said a lot of customers request a combination of all the olives to take to parties.

“We started with more Greek, Lebanese, and Italian customers, but have since diversified. We’ve done our best to please them with fresh products and fresh fish,” said Hope. The Roslindale Fish Market also carries a huge selection of dried beans, nuts, and other dry goods that cater to many different cooking styles and are hard to come by in one shop. “Customers love to share their favorite recipes,” said Hope. She pulls different items off the shelf, noting which are popular and why. “Our Albanian customers buy cornmeal for a traditional pie recipe and the Italians like cornmeal for polenta.”

Hope enjoys cooking herself, and while she humbly describes herself as a “simple cook – a good cook, but not a great cook,” she regularly offers expert advice to her customers. A regular customer, Steven, approached Hope with a bag of large fresh green beans, asking, “What do I do with these?” Hope answered, “They are Roma beans imported from Spain, which we don’t have often, but Peter is sure to get them whenever he sees them at the market. Snip the ends, cut in half, sauté with onions and garlic, a few tosses with salt and pepper, and stir in fresh tomatoes.” Hope added, “we know our products and we know our customers.”

Hope and Peter greet almost everyone by name, and between weighing and packaging fish, ringing up customers, and dishing out cooking advice, are often asking customers about how they and their families are doing. “There are customers we used to see as kids, coming in with their parents, and now they’re parents themselves,” said Hope. In fact, one of those customers named the large display of Greek chocolates, cookies, and snacks when you first walk in, the “Island of Paradise” as a kid. The name stuck, and now, as an adult, he’s still a customer.

While Hope and Peter would like to see the Roslindale Fish Market stay in the family, they are quick to note that the decision is up to their kids, who have seen firsthand how hard running a small business can be. In the years they’ve owned the shop, “life has not stopped,” said Hope. “We’ve had kids, cared for aging parents, and being a mom and pop shop, you can’t call in sick.” “But,” she says, “we couldn’t have done it without the support of our kids. Growing up, they helped at the store a lot, and still do over the holidays and when they can.”

The challenges facing small businesses have grown. “This store could be four stores: a fish market, a produce market, a bakery, and a Greek food store. But small stores are disappearing,” said Peter. “We’re becoming extinct,” agreed Hope. “It is very important to support small shops so they survive.”

Many customers love the Fish Market precisely for the small, specialized shopping experience. “We travel a lot, especially to Europe, and I like that I can shop the same way here in Roslindale Village, visiting the Fish Market for fresh fish, the Boston Cheese Cellar for cheese, Fornax Bakery for bread, and Tony’s Market for meat,” said Dawn, another regular customer. Each of these shops offers a fresh product and expert, customized service.

Most of their business comes from word-of-mouth referrals. “It is nice when people open the door and ask, ‘Is this this fish market?’” said Hope.

Asked why their customers come back, Hope answered, “We focus on consistency and quality. We always try to buy the best and provide honest, good, and respectful service to our customers.”

Visit the Roslindale Fish Market:

Monday – Saturday

9:30 am – 7:00 pm

39 Poplar Street

Roslindale, MA

(617) 327-9487

New Owner for Jimmies Ice Cream Cafe

Roslindale Village’s Ice Cream & Sandwich Shop Recently Sold

Early spring will bring a fresh look and new ownership to Jimmies Ice Cream Café. After nine years serving the Roslindale Village community, Donna Cabral, the former owner of Jimmies, has sold her business. Donna will be pursuing her passion for carpentry and furniture-making – skills that came in handy when she renovated Jimmies last year!

Thank you for your contributions to the neighborhood, Donna! We will miss you and wish you the best.

We are excited to share that Jimmies was sold to local resident Stephanie Ortiz. Stephanie officially becomes the new owner in February, and plans to open in March 2018. During the transition, Stephanie is working on a new logo, layout, and menu, with a focus on cultivating a fun neighborhood lunch spot. You can look forward to breakfast options, sandwiches, smoothies, and yes, ice cream on the menu. 

Stay tuned for more, and please join us in welcoming Stephanie to Roslindale Village!  

New Year’s Eve in Roslindale Village

Enjoy a night out in Roslindale Village this New Year’s Eve

Check out the special menus and events at these local restaurants:

  • Sophia’s Grotto is offering seating 4:00 – 9:00 pm with a special a la carte menu, as well as late seating from 9:30 pm – 1:00 am with a four-course dinner ($60/person). Call ahead to reserve: 617-323-4595.
  • Redd’s in Rozzie‘s New Years Extravaganza 2017 offers a special menu and early seating at 5:00 pm with a champagne toast at 7:00 pm (great for families, as the kids menu is available for the 5:00 pm seating), and late seating at 9:00 pm with a champagne toast at midnight. $55/person. Reservations only, email in advance. 
  • Shanti Restaurant is serving a special four-course menu with a champagne toast from 5:30 – 10:00 pm. $45/person. (Regular a la carte menu also available.) Reserve online or call 617-325-3900.
  • Birch Street Bistro will have live music 8:30 pm – 1:00 am with Sympli Whitney’s Rockin’ Eve.
  • Delfino is taking reservations for New Year’s Eve. Call 617-327-8359.

And for New Year’s Day, Akasha Yoga is welcoming 2018 with Yoga Mala, a vigorous 108 Sun Salutations workshop with Jennifer Maniates on January 1st from 1:30 – 4:30 pm. Early bird pricing: $45, after December 23rd: $50. Register here.

Cheers! Here’s to another great year in Roslindale! 

This Giving Season, Contribute to Roslindale Village Main Street

Roslindale Village: a Place Where We Come Together to Eat, Shop, Live, and Play

By creating spaces filled with a sense of community and cheer, RVMS also creates essential economic drivers for Roslindale Village. These spaces include events like the Holiday Market on Birch Street and Annual Tree Lighting in Adams Park, and a world-renowned brewery pop-up in a long-vacant building: the Trillium Garden at the Substation. These projects, events, and programs all serve to support our local economy, especially during the cold winter months when our district’s business sales are the slowest.

“Foot traffic at my store has increased by 150% since the Trillium Garden at the Substation opened.”– Bryan Reeves, owner of Craft Beer Cellar Rozzie.

“This year’s Small Business Saturday and Tree Lighting event was better than ever – my sales increased by 20% compared to last year’s. Actually, I think it was the 2nd best day my store has ever had in sales.” – Elizabeth Swanson, Birch St. House & Garden

“Gratitude to Roslindale Village Main Street who worked their butts off to make this Holiday Market a huge success. It is this sort of event that reminds me of what a fine, unique, community Rozzie really is.” – Joanne Rossman, Purveyor of the Unnecessary & Irresistible

Many people talk about the long winter months and how isolating they can be—especially in contrast to the vibrant summer farmers market season. Right now, RVMS is working hard to bring you the Winter Farmers Market, which begins on Saturday, January 6th (10:00am-2:00pm) at the Sons of Italy Hall, and will run every Saturday through March. Extending the farmers market season on one side of the Square and hosting an indoor beer garden on the other side of Adams Park will give the Rozzie community an opportunity for the kind of connection they enjoy and would like to see more of in the neighborhood. The benefit is not just to those that attend the market or the beer garden, but also to the local businesses that rely on steady foot traffic and a vibrant commercial district.

Before the end of the year, we ask that you contribute to RVMS. Share in the warmth of the season of generosity – know that your contribution goes directly into the future of our business district and that RVMS works to make your vision for Roslindale a reality. When people come together: that is the magic of the Main Street program — and we cannot do it without you.


Alia Hamada Forrest

RVMS Executive Director

2nd Annual Holiday Market on Birch Street a Success

Thank you to the local businesses, organizations, volunteers, vendors, performers, and visitors who made the 2nd Annual Holiday on Birch Street such a wonderfully festive event last Thursday!

Our local shops and restaurants were packed, and it was heartwarming to wander among neighbors and visitors, all out to shop for and celebrate the season here in Roslindale Village. Thank you for ending the RVMS events season on a high note!

Thank you to our visiting vendors and local shops for offering visitors a unique, diverse selection of holiday gifts, including Birch St. House & Garden and Joanne Rossman. Thanks also to the local restaurants and shops who offered delicious treats on Birch Street and in the Courtyard: Whoo(pie)Wagon, Boston Cheese Cellar, Sophia’s Grotto, Birch Street Bistro, Shanti Restaurant, and Redd’s in Rozzie, and to PS Gourmet for donating hot chocolate.

Thank you to Roslindale Wants to Play and Bruce Spero Photography for filling Birch Street with interactive activities for all ages, including a giant chalk spirograph and a projection activity. Songful Artists carolers and JP Honk Band added music and entertainment to the street as well. Inside Emerald Society, visitors enjoyed music of the Rock n’Roll Dreamers. Thanks to Glenn Williams, our event emcee and sound engineer. 

Thank you to the Boston Main Streets Foundation for awarding us with an Impact & Innovation Grant to make this event possible. Thank you to Meetinghouse Bank, a Diamond Supporter, for contributing a free balloon artist to the event, and A Plus Realty Group for contributing a free face painter! Thank you to our Gold Supporters, Centre Cuts Salon & Spa, Peregrine Group, and Tremont Credit Union, for supporting this event. Thank you also to our Silver Supporter, Comcast Xfinity, for contributing and supplying festive antler headbands as well. 

Thank you to the many community volunteers and RVMS Board and Committee Members who volunteered their time and talents to planning and staffing this event! A lot of energy goes into planning events like this, and we couldn’t do it without community and volunteer support!

We had fun, and hope to see you next year! 

See the full photo gallery by Bruce Spero Photography here.